Rethinking Rational Choice Theory

Zusatztext

The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.

Autorenportrait

JAN DE JONG lectured on Economics in the Department of Economics and Business Administration at the University of Amsterdam, The Netherlands. He has published extensively on Labour Market Theories, Youth Unemployment, and Ethics and Economics.

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