Business Storytelling For Dummies

Zusatztext

<p><b>Ready to hone your storytelling skills and craft a compelling business narrative?</b></p><p>Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.</p><p>Storytelling is an art, but theres a method behind it that anyone can learn. Full of practical advice and real-world case studies,<i>Business Storytelling For Dummies</i> is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.</p><p>Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to<i>Business Storytelling For Dummies</i> to</p><ul><li>Learn the elements of storytelling and how to use them effectively</li><li>Become a better listener to become a better storyteller</li><li>Make your stories come to life with relatable details</li><li>Back up your story with data points</li><li>Use the power of storytelling to effect change</li><li>Choose the perfect format to tell your story</li></ul><p>Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.</p>

Autorenportrait

<p><b>Karen Dietz</b>, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development.</p><p><b>Lori L. Silverman</b> offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.</p>

Weitere Details