Facebook Marketing All-in-One For Dummies

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Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. * Learn how to claim your presence on Facebook * Build pages to engage, retain, and sell to customers * Discover advanced Facebook marketing tactics * Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.

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InhaltsangabeIntroduction 1 Book I: Joining the Facebook Marketing Revolution 7 Chapter 1: Exploring Facebook Marketing 9 Chapter 2: Creating Your Facebook Marketing Plan 27 Book II: Claiming Your Presence on Facebook 57 Chapter 1: Understanding Facebook Pages and Personal Accounts 59 Chapter 2: Creating Your Business Page 77 Chapter 3: Administering Your Facebook Business Page 115 Chapter 4: Arranging What Your Visitors See 145 Chapter 5: Using Your Personal Profile to Support Your Business 159 Book III: Adding the Basics to Your Facebook Page 175 Chapter 1: Posting to Your Page 177 Chapter 2: Facebook Apps 101 197 Chapter 3: Importing Your Blog Posts into Your Facebook Page 207 Chapter 4: Connecting Your Page to Twitter 229 Chapter 5: The Fine Print: Legal and Other Considerations 243 Book IV: Building, Engaging, Retaining, and Selling to Your Community 251 Chapter 1: Building Visibility for Your Page 253 Chapter 2: Engaging and Retaining Your Community 277 Chapter 3: Using Like Links and Buttons 295 Chapter 4: Expanding Your E-Commerce Products and Services 307 Chapter 5: Building Visibility for Your Timeline 319 Book V: Understanding Facebook Applications 329 Chapter 1: Customizing Your Page with Facebook Apps 331 Chapter 2: Using iFrame Apps to Create Custom Tabs 343 Book VI: Making Facebook Come Alive with Events and Contests 365 Chapter 1: Creating Facebook Events 367 Chapter 2: Building Excitement with a Contest 389 Chapter 3: Running a Timeline Contest 401 Chapter 4: Using Third-Party Contest Applications 417 Chapter 5: Promoting Your Contest and Analyzing the Results 447 Book VII: Facebook Advertising 467 Chapter 1: Advertising in Facebook 469 Chapter 2: Creating a Facebook Ad 493 Chapter 3: Exploring Power Editor 521 Chapter 4: Testing, Measuring, and Modifying Your Ad 553 Book VIII: Advanced Facebook Marketing Tactics 581 Chapter 1: An Introduction to Advanced Facebook Marketing 583 Chapter 2: Marketing with Facebook Social Plug-ins 607 Chapter 3: Discovering Live Video on Facebook 633 Chapter 4: Using Facebook for Mobile Marketing 653 Book IX: Measuring, Monitoring, and Analyzing 673 Chapter 1: Setting Realistic Targets to Identify Success 675 Chapter 2: Exploring Facebook Insights 693 Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 715 Index 733

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