Small Data

Zusatztext

This book combines armchair travel with forensic psychology in an interlocking series of international clue-gathering detective stories. It shows Lindstrom using his proprietary CLUES Framework - where big data is merely one part of the overall puzzle - to get radically close to consumers and come up with the counter-intuitive insights that have in some cases helped transform entire industries. <b>The tiny clues that uncover huge trends - a New York Times bestseller.</b>

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