The Big Miss

Zusatztext

<p><b>In<i>The Big Miss: How Businesses Overlook the Value of Emotions</i>, Zhecho Dobrev reveals how organizations are frequently deceived by customers and<i>fail to act on what they fail to notice</i>thus are missing the biggest driver of profitable customer behavior!</b></p><p>What are the emotional and subconscious drivers behind your customers behavior? Do you have a science and data-based strategy to drive this in the direction you want?</p><p>In<i>The Big Miss: How Businesses Overlook the Value of Emotions</i>, Zhecho Dobrev reveals how organizations are frequently deceived by customers and<i>fail to act on what they fail to notice</i><b>thus are missing the biggest driver of profitable customer behavior!</b> His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?</p><p>In this book, the author provides business leaders with a<i>practical framework for how to embed emotions in their business practices</i>, which includes learning how to:</p><ul><li>Discover the difference between what customers say and do</li><li>Create a data-based strategy around specific emotions</li><li>Use customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI</li></ul>and much more.<p></p><p><b>Behind every business problem, there is a customer problem!</b> This book will change how you think about customer behavior and challenge you to harness the business power of emotions.</p>

Weitere Details