Behavioural Economics
Psychology, neuroscience, and the human side of economics, Hot Science
€13.50
(inklusive MwSt.)
Verfügbarkeit: Besorgungstitel, Festbezug
Zusatztext
This book explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. <b>Is behavioural economics a scientific revolution, or just a scientific form of marketing?</b>
Weitere Details
Erschienen: 03.12.2020
Umfang: 192 S.
Sprache: ENG
Einband: PB
Format: 1.5 x 19.8 x 13 cm
ISBN/EAN: 9781785786440
Umbreit-Nr.: 8725587
