The Squeeze

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In 2016, Juicero was the darling of the tech world. It raised $120 million from Google and top venture capitalists to build a Wi-Fi-connected, cold-press juicer. It was sleek, it was smart, and it was useless. The company collapsed overnight when a Bloomberg reporter discovered that the proprietary juice packets could be squeezed faster by hand than by the expensive machine. "The Squeeze" is a hilarious and horrifying autopsy of peak Silicon Valley hubris. It explores the "solutionism" culture that tries to disrupt things that aren't broken, the blindness of venture capital, and how smart people can talk themselves into funding absurdities. It is the definitive case study of a startup that had everything except a reason to exist.

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