Analysis of the E-Business-Website of http://www.furnitureexpressions.co.uk

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Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A- (A-), University of Bedfordshire, language: English, abstract: This assignment analyses the e-business FurnitureExpress in regard to its product features, branding and usage of social media. FurnitureExpress is scrutinised with the help of common theories and practical online trends as well in order to reveal weaknesses. Findings are interlinked and backed up and precise recommendations are given. FunitureExpress is an e-business that is sufficient but has to adapt modern tools of product presentation, brand enrichment, communication and loyalty creating possibilities with the help of new media.

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