Assessment of Tactics and Strategies of Branded Tea Business in Asia

Zusatztext

This research project report is an assessment of tactics and strategies of branded tea sellers in Pakistan, conclusions and insights for branded tea sellers to increase their competency. Post Doctoral Research conducted by Rukhsar Ahmed, PhD who is currently Professor and Dean, Preston University, In addition to academic position he is CEO of UMA Foundation and Chair to Institute of Islamic Banking & Takaful.

Autorenportrait

Rukhsar Ahmed, PhD is currently the Professor and Dean, Faculty of Business Administration in Preston University, Karachi-Pakistan, In addition to academic position he is also the CEO of UMA Foundation where is heading Institute of Islamic Banking & Takaful. He is also the Editor- in-chief for Research Journals.

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