Tribal Marketing

Zusatztext

The Postmodern era has broadened our horizon on how social consumption helps consumers create a self identity and sense of liberation. Tribal marketing further takes into account these understanding in helping marketers create a marketing strategy that attempts to build social communities that are centered on a product or service.The book focuses on the consumer of postmodern era who is constantly searching for Linkage Value. These tribes are not just held together by a sense of being in a community instead their binding force is the shared emotion and passion that linking value of a product or service holds. This book is a first of its kind and is focused on studying Tribal behaviors and inclinations among the car racing enthusiasts in Pakistani perspective.

Autorenportrait

Bilal Bin Zafar has achieved an MBA in Marketing from Bahria University Islamabad, Pakistan. Prior to this he has done a BBA in Marketing from the same University. His area of research is Post Modern Marketing with particular emphasis on consumer identity and Tribal Marketing. He is working as a Marketing specialist in voice sector of UK & Europe.

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