Advertising Effectiveness with special reference to Mobile Handsets

Zusatztext

Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to promote their products and services. In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decision.

Autorenportrait

Dr. Rajesh Kumar is an associate professor at Chitkara University, Punjab. His area of interests includes Advertising, Branding and Services Marketing. He has 5 years of teaching experience. He has published papers in various refereed national and International journals.

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