Not Invented Here

Zusatztext

Today innovation is seen as one of the main driving forces for growth, development and profitability. Drawing analogies beyond the borders of ones own industry can open up interesting new perspectives and be a significant source of major innovative steps. This inspirational, illustrated business book presents seven strategies for cross-industry innovation. It emerged from hundreds of conversations with business leaders and innovators and is packed with ideas, approaches and cases that you can apply in your own industry.

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