Key Issues for Management of Innovative Projects
Bernardo Llamas/Felipe Luis Mazadiego/María Dolores Storch De Gracia
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Zusatztext
This book gathers pioneering experiences based on the same concept: innovation. According to Schumpeter's research, there would be four types of innovations: product or service innovation (market introduction of a new type of good), process innovation (introduction of a new type of production), market innovation (introduction of a new market in a country or a new market structure), and innovation of matter (introduction of a new raw material). This book contains ten chapters organized in four main sections: (a) "Strategic Issues," (b) "Risk Management in Innovative Projects," (c) "Economic Issues and Financing Innovation," and (d) "Leadership and Teamwork."
Weitere Details
Erschienen: 30.08.2017
Umfang: 194 S., 27 farbige Illustr.
Sprache: ENG
Einband: GEB
Format: 1.8 x 26.6 x 18.5 cm
ISBN/EAN: 9789535134671
Umbreit-Nr.: 7082244
